Shelley Clarke

physiotherapist

Shelley was looking for a calm and welcoming brand identity for her craniosacral therapy studio in Adelaide. She has multiple facets to her business, including Mums and Bubs programs, and support for women. together we developed a practical and versatile brand identity that would appeal to her target audience.

The Brand Identity

Practical | serene | professional

We created an aesthetic that was calming, and incorporated the motif of a feather, symbolising the soft gentle nature of the treatments.

The circular element also symbolises "meeting place" , as Shelley's studio is a meeting place designed to support mothers, and families. 

Deliverables

Primary Logo
Secondary Logo
Submark
Style Guide
Colour palette
Fonts
Icons
Illustrations
social media templates
production quality print repeats

Shelley's
Testimonial

I simply loved working with Marielle, she was amazing right from the start and really got my vision for my brand. She was spot on with everything she designed for me and i simply love love love my branding now. If you are a looking at starting out or rebranding i would recommend Ivy and Elle to anyone. Thank you Marielle for the work you have done for me!

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