Amity Created

Self Care ECOMM business

Daniella was looking to create a brand identity for her self care ecomm business that was feminine, elegant, and mature. The brand needed to be easily applied to her website, her products, and packaging.

The Brand Identity

Warm, inviting, Feminine, elegant

We created an aesthetic that was inspired by an afternoon tea party. vintage florals were incorporated with pinks and beiges. Hand written calligraphy was also a feature throughout the aesthetic. 


Primary Logo
Secondary Logo
Style Guide
Colour palette
social media templates
production quality print repeats

Daniella's Testimonial

I absolutely LOVED working with Marielle. She was able to channel exactly what I was after and provided me with so much more value than I could have imagined. Her service is professional, inspired and high quality. I totally recommend and would work with her again - in fact, I have already re-booked another branding design session with her for a separate brand. If it's out of 5 stars, I give it a 6.

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