The Blog


As Ruby Dee says ““The greatest gift is not being afraid to question.”  The ending stages of the design process is one of the most important stages. This is a place where after revisions are completed you are able to ask any further questions of your designer.  I encourage my clients to ask questions because […]

Questions To Ask Your Designer When Your Project Is Complete

Over the past 12 months, I have had the privilege of working alongside an exciting new activewear startup, Destination Derriere. Together we developed a range of legging designs, brand identity, and an e-commerce website. Today I sit down with the founder, Val Rodger, and chat through exactly what is involved in the 12 months leading […]

Launching an Activewear business with Val Rodger

Branding is often spoken about, yet not commonly defined. In this blog post I am going to talk about what branding is (and what it isn’t)! Firstly, I wanted to start by explaining what branding IS NOT. Upon research I found that these two misconceptions are what inhibits you from experiencing great branding: Branding is […]

What does branding mean?

If you are looking to create a sweet but punchy aesthetic for your brand, take a look at my latest moodboard! Punchy pastels and burnt orange combine to create a sweet aesthetic with a little attitude.  Think afternoons in the sunshine, vintage details and soft textures.  Pin for later

Peachy Sweet Moodboard

The simple way to get more sales is to build trust with more people. Potential clients need to trust us before they are ready to buy, and a way we can build trust is through the visual mode of communication. Graphics and images are a large part of social media, and hence our visual branding… […]

5 simple tips for creating better social media graphics

Draw branding and design inspiration from the interiors trend of terrazzo! Abstract textured patterns, neutral colour palettes and strong geometric lines can be applied to modern, urban branding, and modern packaging. Pin for later

Trend Alert Terrazzo Style

Launching. Some people freak out over this word, others get excited. Whether you are doing a big launch plan, or a soft launch, there are important aspects to consider when launching.  These 5 questions are important to consider no matter what type of offer you are launching, so let’s dive in! #1 Does it solve […]

5 things to consider before launching

Brand strategy is not just for developing the look and feel of your business. It also saves you plenty of time in the decision making department. How? Let me explain… Brand strategy helps you to develop a clear direction and understanding of 4 key areas: Who you are as a business, and what your unique […]

Using a brand strategy to make quicker business decisions

Your business is like your home. When someone knocks at the door, you want them to feel welcome. You clean the house to make a good impression, you cook some goodies for them to enjoy and then you have fun in each others company. Just like we go to an effort for when people come […]

5 reasons Why You Should Invest In A Professional Logo Design

You may have seen brands with some beautiful fonts that work so amazing together, but how do you actually know which fonts to pair together in a way that looks sophisticated and professional?   If you are looking for some tips on pairing beautiful fonts, I’ve got the perfect guide for you, with a FREE […]

How to Pair Fonts Beautifully