5 key things you need before booking a web designer

August 26, 2019

Websites are the digital home of your business, and if you are an ecommerce business, your digital (and perhaps only) storefront!

Developing a website for your business is so very exciting, but it can also be a little daunting!

To put your mind at ease about the whole process, I have developed a list of 5 key things you need before booking a web designer. So here goes!

  1. Target Market

A good website designer will discuss this with you, but regardless,  it is important that you know who the audience for your website is. What will appeal to them visually? What tone of voice should the copy have? What will they be searching for and expecting to find? What needs do they have that your website provides products and or services for? 

2. Goals

Again, a good designer will discuss what your goals for your site are, but it is important that you consider what the goals of your website are. Are you a service provider who is looking to book clients from your site? Are you looking to sell homewares in your ecommerce site? Are you simply wanting to give potential clients more information about your services? Make sure you get clear on the goals of your site. 

3. Imagery

As a web designer, I understand the importance of good imagery in creating an impactful site. Without quality imagery, it will be very difficult to develop a site that allows your brand to shine. It is best practice to have all imagery ready to go before site development. I would recommend engaging with a photographer at least 6 weeks before the start of  the site development, to allow time to plan, shoot and process all imagery for the website.  Looking for a product/brand photographer? Click Here for my recommendations

4. Copy

Good copy is a vital part of your website, as it helps speak to your audience in a language that they understand, it develops connection with the audience,  and helps to drive sales. Fortunately, there are plenty of talented copywriters out there! It’s best practice to have al copy ready to go before site development, so that the designer knows exactly how much copy they are working with, and can design layouts accordingly. Click here for my Copywriting reccomendation! 


What processes will you need to book in your services / sell your products? Your designer should discuss this with you, but make sure that you at least have a general idea of the process from start to finish, so that the site can be developed accordingly. For example if you are an ecommerce site, you may need a shipping and fulfilment system attached to your site such as Sendle, or Auspost Eparcel. You may want to attach email marketing software such as Conversio, Seguno, Convertkit or Mailchimp. 

Is it time to develop a website that makes your brand shine? Click HERE to download my Website design prices and services guide!

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